Colorado lawmakers are set to pass a ban on ‘surveillance pricing.’ Will Gov. Jared Polis sign it?

Colorado lawmakers are set to pass a ban on ‘surveillance pricing.’ Will Gov. Jared Polis sign it?

Colorado Democratic lawmakers have passed a bill banning the use of "surveillance pricing" technology to set prices for individual consumers. But it's possible Gov. Jared Polis will veto it.

Governor Polis Should Veto Pricing Bill To Protect Personalized Discounts :

70% of Coloradans Oppose Broad Sweeping Algorithmic Pricing Bans Today, Chamber of Progress urged Colorado Governor Jared Polis to veto HB 26-1210, which would restrict the use of personal data to set prices and offer customer discounts. Colorado lawmakers passed the legislation today, which is now headed to the Governor’s desk for consideration.  HB 26-1210 broadly restricts data-driven pricing. Despite the bill’s limited exemptions, HB 26-1210…