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Collier County’s March tourism data shows continuing softness in market - Gulfshore Business
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Collier County’s March tourism data shows continuing softness in market - Gulfshore Business
Collier County tourism revenue ticked up slightly in March following a February dip — the season’s first year-over-year decline — but concerns linger about a softening market amid ongoing economic uncertainty. March tourist development tax revenue, the latest data available, totaled $7,042,651, resulting in more than $23.7 million year to date. Occupied room nights increased 0.8% to 74.2%, while the average daily rate declined 13.5% to $456.06. …
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