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College Sports Advocates Press Philanthropy to Buffer NIL's Commercial Pressure on Women's Sports
Women’s Sports Foundation leaders say donors can help preserve Olympic and women’s teams as schools direct more than $20 million a year to athletes.
- College sports programs face uncertainty following the $2.8 billion House settlement that allows schools to share more than $20 million in annual revenue directly with athletes, with most funding flowing to football and basketball.
- Schools face a "Catch-22" as they commercialize lucrative sports to survive; financial adviser Celene Funke warns that failing to keep up risks losing entire athletic departments and donor support.
- Sports Foundation CEO Danette Leighton is urging donors to direct philanthropy toward protecting Olympic teams by endowing scholarships for women's gymnastics or men's tennis.
- Tennessee Education Lottery CEO Rebecca Paul established a $12 million estate gift last year for Butler University to create an endowed fund for women's athletics.
- While organizers prepare for the 2028 Summer Games in Los Angeles, a bill before the Senate would require protections and funding for Olympic and women's sports.
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12 Articles
12 Articles
Associated Press News+11 Reposted by 11 other sources
College sports advocates press philanthropy to buffer NIL's commercial pressure on women's sports
Advocates are concerned that college athletic programs, crucial for Olympic sports and women's sports teams, may struggle due to increased demands from bigger sports.
·New York, United States
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Total News Sources12
Leaning Left2Leaning Right2Center8Last UpdatedBias Distribution67% Center
Bias Distribution
- 67% of the sources are Center
67% Center
L 17%
C 67%
R 16%
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