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Tim Cowlishaw: College Football Has a Dirty Little Secret, and It’s Not What You Think

The Power Four teams spent over $1 billion on transfer athletes this season, with quarterbacks commanding $3–$4 million annually, to strengthen their CFP semifinal bids.

  • With the semifinals under way Thursday and Friday, the Power Four teams have spent more than $1 billion on players this year, coinciding with the College Football Playoff semifinals.
  • The transfer market is driving teams to prioritize high-end signal-callers and pass-catchers as teams aggressively pursue next year's top quarterbacks and elite wide receivers, with quarterbacks valued in the multi‑million range this year.
  • Dan Lanning is losing coordinators to head-coach openings at Kentucky and Cal, while Mario Cristobal, Steve Sarkisian, and Pete Golding—all linked to Alabama championships—figure in coaching shifts.
  • Lower‑rank programs face rapid talent drain and staff loss, risking being 'obliterated' in the playoff and losing coaches and half their players to Power Five schools like James Madison and Tulane.
  • The four major conference commissioners face calls to set new rules as observers question whether the spending and turnover in modern college football are acceptable.
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15 Articles

Helena Independent RecordHelena Independent Record
+13 Reposted by 13 other sources
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Tim Cowlishaw: College football has a dirty little secret, and it’s not what you think

DALLAS — I don’t know if this is simply the worst case of the end justifying the awful means or an indication that we’re all missing something by wringing our hands over the mess that is modern college football. But…

·Helena, United States
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Dallas News broke the news in Dallas, United States on Wednesday, January 7, 2026.
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