Bigstock McLaren Racing, Sonic the Hedgehog and M&S launch a collection of apparel that connects motorsport, gaming and fashion. The collaboration recovers an episode from 1993, when Ayrton Senna received a Sonic trophy after winning the European Grand Prix. The strategy combines nostalgia and fandom to connect three audiences around a collectible product. An image of Ayrton Senna lifting a Sonic the Hedgehog trophy in 1993 ended, 33 years later…
This story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.
Bigstock McLaren Racing, Sonic the Hedgehog and M&S launch a collection of apparel that connects motorsport, gaming and fashion. The collaboration recovers an episode from 1993, when Ayrton Senna received a Sonic trophy after winning the European Grand Prix. The strategy combines nostalgia and fandom to connect three audiences around a collectible product. An image of Ayrton Senna lifting a Sonic the Hedgehog trophy in 1993 ended, 33 years later…