Colgate hands Palmolive’s online business to Bombay Shaving Company to crack D2C playbook

Colgate hands Palmolive’s online business to Bombay Shaving Company to crack D2C playbook

Colgate-Palmolive India is combining Bombay Shaving Company’s digital-first capabilities with its own product, supply-chain and marketing muscle to give Palmolive a fresh growth push, after acknowledging that the personal-care business has been a disappointment

Colgate Turns To Bombay Shaving Company To Fix Palmolive’s D2C Play

Colgate-Palmolive India has partnered with D2C startup Bombay Shaving Company to drive the D2C and ecommerce business of its personal care brand Palmolive, as the FMCG major looks to revive the underperforming brand. Under the partnership, Bombay Shaving Company will manage Palmolive’s consumer-facing advertising and customer relationships across D2C and ecommerce channels. Colgate-Palmolive will continue to oversee Palmolive’s modern and genera…