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Coles accused of ‘utterly misleading’ discounts as major court case kicks off

The ACCC alleges Coles inflated prices temporarily before 'Down Down' discounts, misleading consumers on 245 products nationwide between Feb 2022 and May 2023.

  • Coles has been accused by Australia's consumer watchdog of artificially increasing prices before reducing them and claiming it as a discount.
  • The Australian Competition and Consumer Commission alleges Coles misled customers on prices for 245 products through its 'down down' campaign.
  • Coles claims the 'down down' promotion only indicates the company is trying to keep prices low as it fights the court battle.
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43 Articles

The ExaminerThe Examiner
+2 Reposted by 2 other sources
Lean Left

Why your favorite Coles 'Down Down' deals are now in federal court

ACCC sues Coles alleging deceptive discounts amidst cost-of-living crisis, calls for transparent pricing. How to save money on groceries at the supermarket

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The Saturday PaperThe Saturday Paper
Lean Left

Watchdog slams Coles for ‘misleading’ discounts

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The IndependentThe Independent
Lean Left

Coles accused of ‘utterly misleading’ discounts in landmark court case

Regulator claims Down Down promotions created ‘illusory’ discounts

·London, United Kingdom
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The ConversationThe Conversation
Center

Coles accused of ‘utterly misleading’ discounts as major court case kicks off

The Federal Court will have to decide whether Coles’ ‘Down Down’ discounts were genuine, or crossed a line into misleading conduct.

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illawarramercury.com.auillawarramercury.com.au
Lean Left

Coles points finger at suppliers for price changes

Australia's consumer watchdog has accused Coles of artificially increasing prices to create discounts, while the supermarket giant blames...

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7NEWS Australia7NEWS Australia
Lean Right

Coles under fire for alleged sneaky price tactic

The supermarket giant is accused of using a dodgy trick against unsuspecting customers.

·Australia
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  • 55% of the sources lean Left
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Sydney Morning Herald broke the news in Sydney, Australia on Sunday, February 15, 2026.
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