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Coldplay kiss cam scandal: How best to handle a PR crisis
- Astronomer's CEO Andy Byron was caught with HR chief Kristin Cabot during a Coldplay concert, triggering the viral 'Coldplaygate'.
- The incident gained widespread attention, leading Byron to resign and sparking online memes and the addition of 'Coldplayed' as a verb in the dictionary.
- Astronomer responded by releasing a one-minute promo featuring Gwyneth Paltrow as temporary spokesperson and collaborated with Maximum Effort for positive spin.
- Pete DeJoy, co-founder, said on LinkedIn, "Astronomer is now a household name," while Coldplay's streams increased by 20% according to Luminate.
- The controversy increased public interest in Astronomer’s AI services, illustrating how companies can leverage viral events for business gains.
14 Articles
14 Articles
Guadalajara, Mexico.- Lionel Messi was captured by the cameras during the concert that Coldplay offered last night in Miami Gardens, Florida. Argentine footballer attended accompanied by his wife, Antonela Roccuzzo, and both were cheered while they were in the VIP area. The public reaction led to Chris Martin, the band's vocalist, improvising some lines in homage to the player, Billboard reported. "Well, Lio, my beautiful brother / You and your …
Coldplay kiss cam scandal: How best to handle a PR crisis
No such thing as bad press? Actress Gwyneth Paltrow has become the temporary spokesperson for the tech firm at heart of Coldplay CEO “kiss cam” scandal. The company’s new, tongue-in-cheek promo video has gone viral and is a masterclass in how to handle a PR crisis. Here is who’s behind it.
If there is something that has given for much these days, that has been the scandal for the infidelity of Andy Byron, former CEO of Astronomer, with a human resources worker uncovered at Coldplay's concert.In addition to the dramatic fact itself for the protagonists, no one escapes that a caught one like that has been meat of meme, montages, laughter and a lot of humor, especially on social networks.It has also created a lot of expectation in th…
After a short stay in Italy, where she visited the family of Cesc Fabregas on the side of Como, Antonela Roccuzzo returned to Miami, USA. The opportunity for her to spend a little good time with her octuple Ballon d'Or de mari, Lionel Messi. Because if the regular season is full in MLS, the Argentine striker (38 years) did not play this weekend. The world champion 2022 was actually suspended for the match between the Inter Miami and Cincinnati, …
Colplay’s kiss cam continues to give that talk after the controversial episode of infidelity by Astronomer’s CEO and the company’s director of Human Resources. Now, the band caught nothing less than Leo Messi and his wife Antonela Rocuzzo enjoying the show. As part of their last performance in Miami, Chris Martin’s band looked for couples in love to put them on screen and...
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