US Edition
Starbucks CEO sets goals of 4 minute coffee, becoming ‘world’s greatest customer service company again’
Starbucks invests over $500 million and uses Smart Queue technology to reduce custom order times to four minutes, improving service amid sales and traffic challenges, pilots show progress.
- Introducing the Green Apron Service model, CEO Brian Niccol aims for a four-minute order goal across all U.S. company-operated stores by September, calling it the 'biggest investment ever in operating standards and customer service'.
- Given a 3% traffic decline, management highlights the company's cautious outlook despite ongoing sales challenges, according to Wall Street analysts.
- Early pilot results from roughly 1,500 stores show improvements in transactions, sales, and service times, as the rollout now spans roughly 11,000 company-owned locations with Smart Queue technology balancing mobile orders comprising 30% of business and in-store customers.
- Following the earnings call, Piper Sandler’s Brian Mullan raised his price target to $105, citing the initiative's "potential to change the traffic trajectory sooner than expected".
- Remaining cautious, Starbucks plans to invest over $500 million in additional labor hours next year as the company calls for flat U.S. same-store sales in the fourth quarter, below 1.4% growth expectations.
6 Articles
6 Articles
Starbucks Under 4 Minutes: CEO Brian Niccol's New 'Green Apron' Plan Aims To End Long Waits - Starbucks (NASDAQ:SBUX)
Starbucks Corp. (NASDAQ:SBUX) is accelerating its operational turnaround with CEO Brian Niccol‘s new “Green Apron Service” model, targeting a four-minute custom order completion goal across all U.S. company-operated stores by September. $500 Million Investment in Service Recovery The Seattle-based coffee giant is investing over $500 million in additional labor hours over the next year as part of its “Back to Starbucks” strategy. The initiative r…
Coffee in under 4 minutes part of Starbucks CEO's vision of becoming 'world's greatest customer service company again'
NILES, Ill. (WGN) — The CEO of Starbucks spent the day in suburban Chicago on Wednesday, speaking exclusively with WGN News about the company's emphasis on providing a better customer experience at one of the world's most recognized brands. With plans to turn around sluggish sales and an emphasis on service at the forefront, Starbucks CEO Brian Niccol knows that the customer is the boss. But at the global coffee chain’s store on West Oakton Stre…
Coverage Details
Bias Distribution
- 83% of the sources are Center
Factuality
To view factuality data please Upgrade to Premium
