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The Bottle that Can Be Filled up to 25 Times: Coca-Cola Boosts the Returnable Glass in the Hotel
3 Articles
3 Articles
The world’s most renowned brand of soft drinks once again focuses on the sustainability of Spanish hospitality. Coca-Cola has launched the second edition of its returnable glass campaign, aimed at bars and restaurants, with the aim of extending a packaging model that can be filled up to 25 times before being recycled. The initiative seeks not only to reduce the environmental impact, but also to strengthen the link between the brand and the Horec…
Madrid.- The multinational Coca-Cola has launched the second edition of its returnable glass campaign, a packaging that can be filled up to 25 times and with which it wants to boost the sustainability of the hotel industry in Spain. According to a statement released this Monday, the Horeca channel represents about 20% of the sales of Coca-Cola and its bottler partner in Spain, Coca-Cola Europacific Partners Iberia (CCEP). The multinational has e…
According to a statement released this Monday, the Horeca channel represents about 20% of the sales of Coca-Cola and its bottler partner in Spain, Coca-Cola Europacific Partners Iberia (CCEP). The multinational has emphasized that the returnable glass plays a "fundamental role as a lever of value" in the hotel, since "combines profitability for the establishment, the best experience of consumption and sustainability". This format is designed to …
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