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Coca-Cola Uses AI to Rekindle the Magic of Its Holiday Ads
Coca-Cola's new AI-driven holiday campaign blends human creativity with advanced technology, featuring AI-generated animals and a vintage Santa to refresh its iconic ad tradition.
- On Nov. 3, Coca-Cola launched the Refresh Your Holidays campaign, featuring a refreshed 'Holidays Are Coming' 60-second ad made with generative AI, running across North America, Latin America, and Asia South-Pacific.
- Building on last year, Coca-Cola says the new work aims to change reception as Pratik Thakar frames it as a companywide marketing transformation with AI at its center.
- The new spot was produced using more than 70,000 video clips, with Santa generated exclusively from Haddon Sundblom archival paintings and created by Secret Level, Silverside, and several Large Language Models, featuring Santa only at the end.
- The campaign acts as a potential litmus test for consumer acceptance of AI video while Coca-Cola's Q3 net revenue 5% to $12.5 billion raises stakes for its AI bets and revives the Christmas truck tour in November and December.
- Executives say efficiencies could let brands do 10 times more at scale, with Jason Zada estimating 20 versus at least 50 people, potentially trimming dollars off a $5 billion ad budget.
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The IndependentReposted by 
The Independent (US)
The Independent (US)After its 2024 Christmas disaster, Coca-Cola is attempting another AI holiday ad
Soft drink company sought out the same AI studio for the job
·London, United Kingdom
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Coverage Details
Total News Sources18
Leaning Left5Leaning Right0Center3Last UpdatedBias Distribution63% Left
Bias Distribution
- 63% of the sources lean Left
63% Left
L 63%
C 37%
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