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Coca-Cola Reasserts Fast-Food Dominance over Pepsi in New Campaign

The campaign is Coke’s first with multiple restaurant partners and comes as U.S. restaurant traffic fell 2% in February, Black Box Intelligence said.

Summary by marketingdive.com
For the first time, the soda giant is bringing together more than a dozen QSRs to demonstrate how diverse customers are united by their drink orders.

4 Articles

restaurantdive.comrestaurantdive.com
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Coca-Cola reasserts fast food dominance over Pepsi in new campaign

For the first time, the soda giant is bringing together more than a dozen QSRs to demonstrate how diverse customers are united by their drink orders.

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CNBCCNBC
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RetailWitRetailWit
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Coca-Cola unveils ad campaign with 13 restaurant chains to boost drink sales as diner traffic falls

The restaurant industry has been struggling with declining traffic and sluggish sales growth.

·United States
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marketingdive.commarketingdive.com
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Coca-Cola reasserts fast-food dominance over Pepsi in new campaign

For the first time, the soda giant is bringing together more than a dozen QSRs to demonstrate how diverse customers are united by their drink orders.

Read Full Article
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marketingdive.com broke the news in on Thursday, April 2, 2026.
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