US EditionCoca-Cola 2025 Christmas advert is out and people have one thing to say
- On Monday, Coca-Cola launched its 2025 'Holidays Are Coming' Christmas advert, featuring red Coca-Cola trucks, Santa Claus, and a snowy landscape, created with AI for the second year in a row.
- After prior experiments in 2023–24, Coca-Cola doubled down on generative AI, with Pratik Thakar, Coca-Cola global VP and head of generative AI, defending craftsmanship as 'ten times better' while reducing humans involved to 20 down from 50.
- A team of five AI specialists sorted through more than 70,000 clips in a 30-day span, using image models and prompting before post-production `color tweaks and quick clean-up`.
- Online viewers reacted with criticism and boycott threats, accusing Coca-Cola of cutting creative jobs, while Pratik Thakar said `We understand that concern` and insisted `the genie is out of the bottle`.
- As major brands experiment with AI, observers warn that brands chasing efficiency with machines risk losing the human spark, while creators question craft and authenticity as Coca-Cola signals growing reliance on generative video.
40 Articles
40 Articles
Coca-Cola Doubles Down on AI Holiday Ads
Coca-Cola is taking another crack at holiday ads created with artificial intelligence, after last year's batch didn't go over so well. As the Wall Street Journal reports, the 2024 spots drew jeers from artists and ad pros, who complained about everything from truck wheels that didn't turn to unsettling, plastic-faced...
Coca-Cola traditionally celebrates the Christmas season with a commercial. However, because the company only created a cheap AI clip, online users make fun – not for the first time.
Coca-Cola repeats move that caused backlash last Christmas · American Wire News
Coca-Cola has, for the second time in a row, once again used artificial intelligence (AI) technology to produce a Christmas ad. Coca-Cola first used AI to create a Christmas ad in 2024, but that endeavor fell by the wayside thanks to major backlash from the public. “Coca-Cola is red because it’s made from the blood of out-of-work artists,” Hollywood writer Alex Hirsch scathingly tweeted at the time. Megan Cruz, host of “The Broad Perspective” po…
Coca-Cola strongly criticized for using theIA for its Christmas advertising.
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