US EditionCoca-Cola Sparks Backlash With AI-Generated Christmas Ad, Again
- On Monday, Coca-Cola launched its 2025 'Holidays Are Coming' Christmas advert, featuring red Coca-Cola trucks, Santa Claus, and a snowy landscape, created with AI for the second year in a row.
- After prior experiments in 2023–24, Coca-Cola doubled down on generative AI, with Pratik Thakar, Coca-Cola global VP and head of generative AI, defending craftsmanship as 'ten times better' while reducing humans involved to 20 down from 50.
- A team of five AI specialists sorted through more than 70,000 clips in a 30-day span, using image models and prompting before post-production `color tweaks and quick clean-up`.
- Online viewers reacted with criticism and boycott threats, accusing Coca-Cola of cutting creative jobs, while Pratik Thakar said `We understand that concern` and insisted `the genie is out of the bottle`.
- As major brands experiment with AI, observers warn that brands chasing efficiency with machines risk losing the human spark, while creators question craft and authenticity as Coca-Cola signals growing reliance on generative video.
84 Articles
84 Articles
Coke's New AI-Generated Ad Required 100 Staff and 70,000 AI-Generated Clips, and It Still Looks Like Garbage
Coca-Cola is back with another series of AI-generated ads to herald the holidays — and they look just as bad as they did last year. The new ad campaign, titled the “Holidays Are Coming,” is a callback to the company’s 1995 commercial of the same name, and was made in collaboration with the AI firm Silverside AI, according to the Wall Street Journal, which also helped with the company’s first AI holidays ad. That initial foray at making a vague A…
The Coca-Cola launched its Christmas announcement for 2025, but the decision to return to artificial intelligence (IA) for its production created an intense wave of criticism. The campaign, which claimed...
Coca-Cola holiday ad exposes one of the biggest problems with AI-generated video
Coca-Cola said it used tools such as OpenAI's Sora, Google's Veo 3, and Luma AI to create the ad.YouTube/@Coca-ColaCoca-Cola has rolled out its second AI-generated holiday ad campaign, featuring its iconic trucks.Eagle-eyed viewers have noticed glitchy inconsistencies.The studio behind the ad said Coke is pioneering AI, "rather than waiting for it to be 100% ready."Coca-Cola's holiday trucks are coming — but thanks to AI, they're causing some vi…
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