Coca-Cola Reviews Media Account After Publicis’ PepsiCo Win
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It was announced that the brand evaluates new agencies for its North American media account after the transfer of PepsiCo to Publicis, in a business valued at about $800 million.
Coca-Cola negotiates with WPP, Omnicom and Dentsu the reallocation of its media account in North America, valued between 700 and 800 million dollars.The entry Coca-Cola reviews its media agencies in North America after the entry of Publicis in PepsiCo aparece primero en Merca2.
Coca-Cola Reviews Media Account After Publicis’ PepsiCo Win
The Coca-Cola Company is preparing to review its North America media account following Publicis Groupe’s appointment to handle global media duties for rival beverage giant PepsiCo, according to a report by Ad Age. The development could trigger another major agency contest in the global advertising industry, barely a year after Publicis secured Coca-Cola’s North America […]
The beverage giant is already in talks with WPP, Omnicom and Dentsu to reallocate an account of about $700-800 million.
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