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Coca-Cola leans on fancy milk to grow past soft drinks

Summary by KVIA

By Ramishah Maruf, CNN New York (CNN) — When James Quincey became CEO of Coca-Cola in 2017, soda had broadly been in decline over its health effects. The beverage giant was embarking on an effort to diversify its reach beyond the sugary drink. A key move? Ditching the carbonation and sticking to the basics: cow milk. Launched in 2012, Fairlife — originally founded as a joint venture between Coca-Cola and wholesale dairy producer Select Milk Prod…

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CNN

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Coca-Cola needs to diversify. Its way in may be milk

When James Quincy became CEO of Coca-Cola in 2017, the beverage giant embarked on an effort to diversify its reach beyond soda, which has broadly been in decline over its sugary health effects.

7 days ago·Atlanta, United States

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O Antagonista

Coca-Cola will invest in the sale of milk, understand

In 2017, Coca-Cola faced a significant challenge: the decline in popularity of traditional soft drinks due to health concerns. Under the leadership of James Quincey, the company decided to diversify its product portfolio, seeking alternatives other than sugary drinks. One of the most notable strategies was the bet on the dairy market, with the... The post Coca-Cola will invest in the sale of milk, understand appeared first on The Antagonist.

7 days ago·São Paulo, Brazil

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economx.hu

Coca-Cola also reaped the rewards with its health-conscious product, sweeping the market

The soft drink giant has made huge profits with its protein-rich dairy product Fairlife. Coca-Cola has not only achieved significant growth in soft drinks. The company has made significant profits ... ...

7 days ago

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