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Coca-Cola launches AR-powered Star Wars campaign with Disney
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Coca-Cola launches AR-powered Star Wars campaign with Disney
Coca-Cola is bringing a bit of “real magic” to Star Wars fans with its latest global marketing push, “Coca-Cola x Star Wars: Refresh your galaxy.”The campaign blends augmented reality (AR) experiences with limited-edition collectible packaging to celebrate long-standing fandom and brand synergy.This article explores what the campaign includes, how it leverages AR for fan engagement, and why it matters for marketers seeking to connect culture, no…
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