Coca Cola, From the #1 Brand Boycott in Mexico: This Is How It Confronts Pepsi in 2025
Summary by Revista Merca2.0
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Coca Cola is the brand most loved by Mexicans and a global benchmark in the beverage industry. Although it started 2025 with a boycott by Latinos in key markets such as Mexico and the United States, despite the economic challenges and the evolution of consumer behavior, Coca-Cola maintains its position as a leader, relying on a solid marketing strategy. Merca2.0 carried out a detailed analysis of Coca Cola and its presence in the United States a…
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