Coca-Cola celebrates game-changing initiative on college campuses: 'It's vital that the public are aware'

Coca-Cola celebrates game-changing initiative on college campuses: 'It's vital that the public are aware'

When provided with an incentive to recycle, Scottish university students started doing so at a remarkable rate. That good news came out of a trial at three campuses of New College Lanarkshire. As Circular reported, the program — a partnership of the college, Keep Scotland Beautiful, and Coca-Cola Europacific Partners — reverse vending machines were installed at each campus to collect single-use drink containers for recycling. Students were charg…