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The Coca-Cola Company Launches Real Thing Records. In Partnership With UMG: See Who’s Signed
10 Articles
10 Articles
Coca-Cola, UMG Launch Real Thing Records
Coca-Cola teamed up with Universal Music Group to launch Real Thing Records, a label driven by artists and their fanbases. Max Allais, who scored a hit last year with "When the Party Ends," and Indian singer Aksomaniac were among the first artists signed. "We are investing in the future of music and building new pathways
The Coca-Cola Company and Universal Music Group join forces to launch Real Thing Records. This brand new label wants to highlight the musical talents of tomorrow, all over the world. Idea? Create a real bridge between artists and fans, focusing on the energy and creativity of young musicians with their own style. For its first steps, Real Thing Records welcomes two artists who already make talk about them: Max Allais, a French-Néo-Zealand singer…
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