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Cmp, Dcr, Dmp: the Jungle of Acronyms Explained to Decision Makers
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Digital advertising: what acronyms do not say CMP, DCR, DMP. Three letters ubiquitous in current marketing strategies, but rarely explained. Their role is no longer limited to technical support but forms the framework of the advertising ecosystem in a post-cookie world, where compliance and performance depend on their consistent integration. ... L'article CMP, DCR, DMP: The jungle of acronyms explained to decision makers appeared first on FRENCH…
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