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CMOs To Watch, Presented By Zenith: Mudgee Tourism CMO Beau Kassas Calls Out Marketing’s Massive Wastage Problem

Summary by B&T
Mudgee tourism boss thinks marketing has a wastage problem. And he's not talking about people who spit at wine tastings.
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B&TB&T

CMOs To Watch, Presented By Zenith: Mudgee Tourism CMO Beau Kassas Calls Out Marketing’s Massive Wastage Problem

Mudgee tourism boss thinks marketing has a wastage problem. And he's not talking about people who spit at wine tastings.

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B&T broke the news in on Wednesday, March 25, 2026.
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