CMO’s Guide To Loyalty: Customer Journey Mapping

CMO’s Guide To Loyalty: Customer Journey Mapping

CMOs face constant pressure to show ROI, defend brand relevance, and justify loyalty investments to the board. However, building the bridge between a first-time buyer and a brand advocate isn’t something that can be summed up in a spreadsheet. To successfully transform loyalty from a tactical program into a board-level growth engine, CMOs must guide customers from first purchase to brand advocacy. This article breaks down the process of customer…