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CMO Jen Wilson shares how Lowe's is connecting with Gen Alpha

Summary by Business Insider
Jen Wilson, the CMO at Lowe's, discusses the brand's partnership with MrBeast and how it's using influencer marketing to connect with Gen Alpha.

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CMO Jen Wilson shares how Lowe's is connecting with Gen Alpha

Jen Wilson, the CMO at Lowe's, discusses the brand's partnership with MrBeast and how it's using influencer marketing to connect with Gen Alpha.

·United States
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Business Insider broke the news in United States on Monday, June 23, 2025.
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