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Cloudflare Teams up with Big Browsers to Help Websites Tell Welcome From Unwelcome Visitors

The protocol aims to verify legitimate web access and reduce captchas while preserving privacy for users and authorized bots.

  • On Monday, Cloudflare announced a collaboration with Mozilla Firefox, Google Chrome, and Microsoft Edge to develop Private Access Control Tokens , a protocol designed to verify legitimate web access without invasive tracking or CAPTCHAs.
  • An "avalanche of automated traffic" has forced websites to adopt blunt defenses, Cloudflare said, and with bot traffic now surpassing human requests, AI-powered agents complicate existing security workflows.
  • PACTs allow sites to issue anonymous "personhood" tokens proving a human or authorized bot is in the loop, while Chrome, Firefox, and Edge hold around 77% combined market share per StatCounter, ensuring broad adoption.
  • Shopify Distinguished Engineer Ilya Grigorik said merchants need protections against automated abuse without sacrificing privacy, while Bobby Holley, CTO for Firefox at Mozilla, stated the organization is "committed to defending openness and user privacy on the web."
  • While Cloudflare touts the privacy benefits, the initiative functions primarily as an anti-fraud measure and will not address other existing methods browsers use to facilitate digital fingerprinting and tracking.
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Cloudflare joins the three main browsers in developing a new protocol called PACT, which is intended to replace CAPTCHAs and intrusive tracking with anonymous cryptographic tokens. An ambitious project, but whose actual deployment is still very uncertain.

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stocktitan.net broke the news on Monday, June 22, 2026.
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