Closing the Checkout Gap: Boosting Revenue and Customer Loyalty – RetailWit

Closing the Checkout Gap: Boosting Revenue and Customer Loyalty – RetailWit

In the past few years, retailers have made steady progress across the customer journey. As lines between channels blur, stores are more connected to ecommerce, fulfillment is faster and personalization is improving. But one area continues to underperform: checkout. The checkout experience often creates unnecessary friction. Long forms, limited payment options and inflexible delivery choices continue to frustrate shoppers, leading to cart abandon…

5 factors behind the success of Pay Later models

A quiet transformation is underway in the way customers shop. Retailers are steadily embracing the Pay Later model, a flexible payment solution that aligns spending with convenience and financial planning. By offering customers the freedom to split their purchases into manageable EMIs, Pay Later models have not only changed buyer behaviour but also boosted conversion rates for merchants. What once seemed like an optional add-on has now become a …