Clipping, Intellectual Property and Buyer Liability

La Tercera

Lean Right

Factuality

Ownership

There is in Chile—and in much of Latin America—a mature and discreet market that is rarely critically analyzed: that of information clipping services. Specialized companies track thousands of digital and print media daily, collect journalistic notes, classify them by topic, client or keyword, and then sell them packaged in monitoring reports. The business model seems innocuous: who could object to a company wanting to know what is said about it …