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Cleveland Browns Unveil New ‘Alpha Dawg’ Uniform for 2025 Season
CLEVELAND, OHIO, JUL 24 – The Browns will wear the new Alpha Dawg helmets three times in 2025 to boost fan excitement amid a challenging season outlook with a 6.5 projected win total, analysts say.
- On Wednesday, the Browns revealed their new ‘Alpha Dawg’ helmet on a raft on Lake Erie at NorthCoast Harbor near Huntington Bank Field, the Rock ’n Roll Hall of Fame and Museum.
- ‘Alpha Dawg’ look marks a franchise first with a brown helmet, and all-brown helmets will be worn with matching jerseys during three games this season.
- The helmet’s aesthetic boasts a matte brown shell flanked by orange stripes, Cleveland Browns said, `molded by hardened toughness.`
- Mishap struck as a photographer fell into Lake Erie, rescued by a jet ski and Chomps tossed a life preserver.
- Schedule reveals the new helmet’s first appearance at Huntington Bank Field, with Dude Wipes stationing a co-branded barge 100 yards offshore for the reveal.
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11 Articles
LOOK: Browns reveal alternate helmet for 2025 season
CLEVELAND (WJW) -- While it may be the dog days of summer, the Dawg Pound is likely already thinking ahead to fall. The Cleveland Browns helped aid that mindset Wednesday with, yes, the start of training camp, but also the unveiling of the team's alternate helmet to be worn with an all-brown jersey combination during the 2025 season. What to know about Browns training camp The reveal was publicly teased earlier in the week in the form of…
Cleveland Browns videographer falls in Lake Erie during helmet unveiling
Video captures the moment a Cleveland Browns videographer falls into Lake Erie during a helmet unveiling. On Wednesday, July 23rd, 2025, the Browns planned on a grand reveal of a new alternative helmet design that the team would be sporting three times during this football season, on a large float in Lake Erie. However, in all of the excitement of filming the moment a Brown's cameraman fell backwards into the lake. Footage of the incident was ca…
Browns accused of staging viral moment in photographer’s lake fall debacle
In a pretty on-brand Cleveland Browns moment, the team debuted a striking new brown alternate helmet called "Alpha Dawg" aboard a raft on Lake Erie, only for a photographer to steal the spotlight by taking one misstep and plunging dramatically into the water.
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