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Claire’s to close nearly 300 stores nationwide

Private equity firm Ames Watson will acquire Claire's for $104 million, preserving up to 950 stores while closing 291 amid challenges like debt and online competition.

  • Claire's Holdings LLC sold its North American business to Ames Watson for $104 million, resulting in 291 store closures, as outlined in a court filing on Aug. 25.
  • The closures will include 235 Claire's locations and 56 Icing stores, following Claire's Chapter 11 bankruptcy filing on Aug. 6.
  • Content creators, like Cloe Belle on TikTok, have shared memories and experiences from closing locations, highlighting their favorite purchases.
  • Challenges like the rise of online fast fashion and economic factors led to Claire's struggles since filing for bankruptcy in March 2018, as mentioned by creator Kenz.
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The chain specializing in jewellery and accessories for young people was sold to the private capital firm Ames Watson for $104 million

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The Business Journals broke the news in United States on Wednesday, August 27, 2025.
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