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Claire's, Known for Piercing Millions of Teens' Ears, Files for Chapter 11, 2nd Time Since 2018

UNITED STATES, AUG 6 – Claire's seeks to monetize assets and explore strategic partnerships while maintaining operations and employee commitments during bankruptcy proceedings, CEO Chris Cramer said.

  • Wednesday saw Claire's initiate proceedings under the Companies' Creditors Arrangement Act in the Ontario Superior Court of Justice to maximize business value.
  • Over recent years, Claire's faced debt challenges and retail shifts, and Chris Cramer said the move was `difficult, but a necessary one.`
  • To support liquidity, Claire's U.S. intends to seek approval for consensual use of cash collateral, and through first-day motions, will continue paying employees and keeping North American stores open.
  • In parallel, Claire's Canada plans to initiate CCAA proceedings in the Ontario Superior Court of Justice to monetize assets and review strategic options, with active discussions with potential strategic and financial partners.
  • With a global footprint, Claire's faces pressure from online rivals like Amazon, Temu, and Shein amid mall traffic declines.
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Claire's, known for piercing millions of teens' ears, files for Chapter 11, 2nd time since 2018

Mall-based teen retailer Claire’s, known for helping to usher teens into a key rite of passage _ ear piercing _ but now struggling with a big debt load and changing consumer tastes, filed for Chapter 11 bankruptcy protection.

·United States
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PR Newswire broke the news in United States on Wednesday, August 6, 2025.
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