CityMall rolls out 360° campaign to drive tier 2 & 3 expansion

CityMall rolls out 360° campaign to drive tier 2 & 3 expansion

Gurugram: CityMall, a value-commerce app focused on Bharat-first consumers, has rolled out its first integrated 360° brand campaign titled ‘CityMall App Pe Daam Dekha Kya?’ as part of its aggressive expansion strategy across Tier 2 and Tier 3 cities. Launched in Roorkee, the campaign highlights CityMall’s core promise of offering everyday groceries at wholesale prices. A key highlight was an innovative motion-led hoarding designed to reinforce t…