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City installs ‘Hello, Gorgeous!’ sign on Brooklyn Bridge — but few get the reference

Summary by New York Post
The slogan, chosen by Manhattan Borough President Brad Hoylman-Sigal, is a shout-out to Barbra Streisand’s first line in the 1968 movie in which she plays a rising Broadway star.

2 Articles

A new sign that says ‘Hello, Gorgeous!’ on the Brooklyn Bridge welcomes those who arrive in Manhattan, but few seem to understand the reference. The slogan is a wink to Barbra Streisand’s front line in the 1968 film ‘Funny Girl’, where she plays a rising Broadway star, authorities explained. It could be said that it is a sign of the times, but most people on the bridge on Friday had no idea it was a tribute to Streisand. ‘What the hell is ‘Funny…

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New York Post broke the news in New York, United States on Friday, March 27, 2026.
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