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Cineplex Selling Digital Signage Unit to U.S. Company Creative Realities for $70M

Cineplex aims to reduce debt and focus on entertainment as Creative Realities plans $10 million in annual cost synergies from the acquisition.

  • On Thursday, Cineplex Inc. announced it is selling Cineplex Digital Media to Creative Realities Inc. for $70 million, while retaining Canadian advertising sales rights.
  • Launched in 2009, Cineplex Digital Media was Cineplex Inc.'s last business-to-business subsidiary as the company shed ancillary businesses last year while refocusing on entertainment.
  • Under the deal, Cineplex Inc. will continue operating Canadian digital networks across malls and offices serving Scotiabank, RBC, AMC Theatres and Tim Hortons.
  • Cineplex said the sale will strengthen its balance sheet by reducing debt and supporting corporate purposes, with Ellis Jacob saying proceeds could fund buybacks and debt reduction; the deal is expected to close in the coming weeks.
  • Creative Realities said the acquisition will double its size, expand U.S. operations, and achieve at least $10 million in annual cost synergies by the end of 2026.
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12 Articles

Lean Left

The cinema giant Cineplex has signed an agreement for the sale of its digital signage subsidiary, Cineplex Médias Numériques, for $70 million.

·Montreal, Canada
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Lean Left

Cineplex has signed an agreement for the sale of its subsidiary Cineplex Médias Numériques (CMN) to Creative Realities, an American digital signage company, for 70 million.

·Montreal, Canada
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Winnipeg Free Press broke the news in Winnipeg, Canada on Thursday, October 16, 2025.
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