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CIBC Adds Rookie of the Year Matthew Schaefer to Athlete Partnership Roster
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CIBC Adds Rookie of the Year Matthew Schaefer to Athlete Partnership Roster
CIBC has signed professional hockey player Matthew Schaefer as its newest Team CIBC athlete ambassador, expanding the bank’s sports marketing and community engagement strategy across North America. The partnership comes as Schaefer gains national visibility following his Rookie of the Year season, giving CIBC another high-profile athlete partnership tied to its broader brand and client engagement efforts in Canada and the United States. Toronto-…
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