Church branding 101: Manage ministry logos without confusion

Church branding 101: Manage ministry logos without confusion

Your church logo is more than an image. It’s the visual representation of your church’s thread, mission, values; and ultimately your identity. But what happens when individual ministries within the church want their own logo? Without clear guidelines, sub-brands (or brand extensions) can quickly create a fragmented identity. Here’s how to wisely manage your church’s master logo and ministry sub-brands: 1. Maintain strong ties to the church brand…