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Chuck Neinas, a key architect and adviser over decades of college sports, dies at 93

Neinas' leadership from the 1970s to 2010s helped secure billion-dollar TV contracts that transformed college football’s business landscape, including a $7.8 billion playoff deal.

  • Tuesday, Chuck Neinas, the former interim commissioner of the Big 12 Conference, died at age 93, the Big 12 announced; he was living in Boulder, Colorado, and born in Wisconsin.
  • A career through the NCAA and conference leadership positioned Neinas to shape media deals, rising from NCAA assistant executive director to Big Eight commissioner and running the College Football Association.
  • Stepping in after Dan Beebe's exit, Neinas stabilized the Big 12 by adding TCU and West Virginia and securing a grant-of-rights tying TV revenues through 2025.
  • The conference and national bodies have formally honored Neinas' legacy with the Big 12 Conference awarding the Chuck Neinas Big 12 Coach of the Year and his Bowl Season Hall of Fame induction, while the National Football Foundation announced his death; a cause was not disclosed.
  • Neinas' career also reached pro teams and Olympic governance as CEO of Ascent Entertainment Group during its Liberty Media Group sale and led NCAA Olympic committees that shaped the Ted Stevens Amateur Sports Act.
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Chuck Neinas, a key architect and adviser over decades of college sports, dies at 93

Longtime college sports executive Chuck Neinas has died at the age of 93. Neinas was a commissioner of the Big Eight Conference and went on to lead the College Football Association as executive director.

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The Washington Post broke the news in on Tuesday, December 16, 2025.
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