Miller Lite Enlists Christoper Walken to Make Showing Up Cool Again

Miller Lite calls in Christopher Walken to argue for real-life hangouts

New work from Leo Chicago also features a “Damp January Club” in a playful push against total abstinence this month.

Miller Lite Enlists Christoper Walken to Make Showing Up Cool Again

Miller Lite and Christopher Walken encourage people to keep their plans in the least social month.

Miller Lite Taps Christopher Walken for “Legendary Moments Start with a Lite” Campaign

Making plans is easy. Keeping them? Not so much these days. Miller Lite is stepping in to help make getting together feel a little easier—and a lot more worth it. Enter “Legendary Moments Start with a Lite,” the brand’s new creative platform starring Christopher Walken, designed to remind people that the moments we remember most start […]

Christopher Walken, Miller Lite Push for People to Meet IRL

At a time when people are going light on drinking for Dry January, Miller Lite launched “Legendary Moments Start with a Lite." It stars Christopher Walken, who encourages folks to meet with friends IRL and avoid the temptation of going home to relax. The first ad in a trio from Leo Chicago shows a man