Bella Hadid, Liu Wen And The Return Of Chopard’s Dancing Diamonds
Bella Hadid and Liu Wen front a cinematic campaign as Chopard adds new Happy Diamonds and Happy Sport pieces with free-moving diamonds.
- Chopard celebrates the 50th anniversary of its iconic Happy Diamonds line with a new campaign starring ambassadors Bella Hadid and Liu Wen, showcasing the collection's signature moving diamonds.
- Fifty years ago, designer Ronald Kurowski conceived the Happy Diamonds concept after observing sunlight sparkling on a Black Forest waterfall, inspiring the signature design of diamonds moving freely between two transparent sapphire surfaces.
- The anniversary launch includes new Happy Diamonds Heritage watches—a 34-millimetre model priced at $48,400—alongside re-editions of the 1993 Happy Sport timepiece featuring updated proportions and ethical gold.
- Chopard is also releasing new pendants and accessories including tie pins and cufflinks. Co-president Caroline Scheufele said the campaign celebrates movement "both intimate and universal, that animates both the diamonds and those who wear them."
- Fifty years later, the collection remains defined by the idea that diamonds captivate more when they move, as the brand continues building on this foundation by applying the aesthetic to diverse forms and silhouettes.
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Bella Hadid fronts Chopard’s 50-year campaign
DUBAI: US-Dutch-Palestinian supermodel Bella Hadid this week fronted Chopard’s new campaign marking 50 years of the Swiss jeweler’s Happy Diamonds collection, appearing alongside Chinese model Liu Wen in a film released on Instagram. Directed by Manu Cossu and choreographed by Stephen Galloway, the film cuts between the two models in a series of vignettes. It opens on Hadid’s face, then moves to Liu striding in wearing a black polo neck against …
Bella Hadid, Liu Wen And The Return Of Chopard’s Dancing Diamonds
For the 50th anniversary of Happy Diamonds, Chopard revisits its earliest watches, revives a playful piece of jewellery and puts movement at the heart of a new campaign. The post Bella Hadid, Liu Wen And The Return Of Chopard’s Dancing Diamonds appeared first on marie claire.
Chopard Drafts Bella Hadid and Liu Wen for 50th Anniversary of Happy Diamonds Collection
"Through this campaign, we wanted to celebrate that movement, both intimate and universal, that animates both the diamonds and those who wear them," said Chopard's Caroline Scheufele.
Chopard Honors 50 Years Of Happy Diamonds With Watches ...
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