Stickers Covert Advertising Slogan: That's Why Ritter Sport Currently Sticks Stickers on His Chocolate Boards
6 Articles
6 Articles
"100% certified sustainable cocoa cover" - with this slogan Ritter Sport has been advertising on its chocolate boards for years. However, a new EU directive forces the company to rethink. In order not to destroy packaging, you help yourself with stickers.
Ritter Sport has been sticking stickers on certain chocolate packaging for several months. Behind it disappears a label with which the chocolate manufacturer is no longer allowed to advertise. The reason for the adhesive action is an EU directive.
Vague terms such as "environmentally friendly" or "sustainable" will only be allowed in the future if they are documented in detail on the packaging.
Due to new EU requirements, Ritter Sport has to glue old packaging with stickers. What changes for consumers now on the boards.
EmpCo Directive: Vague terms such as "environmentally friendly" or "sustainable" will only be allowed in the future if they are documented in detail on the packaging.
Due to new EU requirements, Ritter Sport has to stick over its colorful chocolate packaging with stickers until the old ones are used up.
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