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Chipotle Seeks Wealthier Customer Base
Summary by Activist Post
1 Articles
1 Articles
Chipotle Seeks Wealthier Customer Base
Chipotle CEO Scott Boatwright publicly admitting that the company is now aiming its marketing and pricing toward households earning over $100,000 a year is a confession that fast food no longer functions the way it used to. What began as the cheap, quick alternative to a sit-down meal has mutated into something unaffordable for the very demographic it was designed to serve. The interim CEO’s comment that the typical Chipotle customer now falls i…
Coverage Details
Total News Sources1
Leaning Left0Leaning Right1Center0Last UpdatedBias Distribution100% Right
Bias Distribution
- 100% of the sources lean Right
100% Right
R 100%
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