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Chipotle Seeks Wealthier Customer Base

Summary by Activist Post
Chipotle CEO Scott Boatwright publicly admitting that the company is now aiming its marketing and pricing toward households earning over $100,000 a year is a confession that fast food no longer functions the way it used to. What began as the cheap, quick alternative to a sit-down meal has mutated into something unaffordable for the very demographic it was designed to serve. The interim CEO’s comment that the typical Chipotle customer now falls i…
DisclaimerRead with caution - this story is only being covered by one news source that has a ‘low factuality’ rating, which means the outlet has a history of poor reporting practices. Learn more about factuality ratings here.Cross Cancel Icon

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Activist Post broke the news in on Monday, February 16, 2026.
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