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Chipotle drives rewards program with ‘PGA Tour 2K25’ integration

The chain says the game tie-in is its first to offer real-life food rewards based on player performance.

Summary by marketingdive.com
The partnership is part of a larger golf strategy by the brand, which became an official sponsor of PGA Tour through a multiyear deal announced in January.

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Chipotle drives rewards program with ‘PGA Tour 2K25’ integration

The partnership is part of a larger golf strategy by the brand, which became an official sponsor of PGA Tour through a multiyear deal announced in January.

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marketingdive.com broke the news on Wednesday, July 8, 2026.
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