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Chipotle to Launch New High-Protein Menu
Chipotle targets slower sales with protein-rich items offering 15 to 81 grams per serving, aiming to compete in the growing snack and protein market.
- On Tuesday, December 23, Chipotle Mexican Grill will launch its High Protein Menu across the U.S. and Canada, including its first-ever High Protein Cup.
- Facing investor pressure after recent guidance cuts, Chipotle Mexican Grill aims to re-energize demand amid slowing sales growth and lowered price targets from Wall Street firms, especially among customers ages 25 to 35.
- The menu features a 4-ounce High Protein Cup of Adobo chicken with 32 grams and a Double High Protein Burrito with 79 grams of protein.
- Smaller portions are designed to compete with protein bars, shakes and convenience-store snacks, with prices starting at $3.50 for a Single Chicken Taco and $3.82 for a High Protein Cup, sold in-store, via the Chipotle app and online.
- Other chains are also adding protein-forward bowls, exemplified by Sweetgreen, as Chipotle stock is down around 38% year-to-date and about 70% of Americans now prioritize protein, Chipotle said.
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Chipotle to debut new high-protein menu, snack
Chipotle has announced its first-ever High Protein Menu, which includes the chain’s first snack option, a High Protein Cup. The new menu, which includes items ranging from 15 to 81 grams of protein per item, will make its debut at Chipotle locations in the U.S. and Canada on Tuesday. Chipotle hopes the launch will meet [...]
·Los Angeles, United States
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