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Chipotle broadens Gen Alpha marketing with Salish Matter collab

The limited-time digital meal is Chipotle’s first creator-inspired Kids Meal and includes a contest for five fans to meet Salish Matter in Los Angeles.

Summary by Marketing Dive
A partnership with the 16-year-old YouTube and TikTok star marks the first time the brand has brought a custom creator order to its Kid’s Meal.

3 Articles

Inc.Inc.
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Why Chipotle Is Betting on This 16-Year-Old Founder to Reach Gen-Alpha—and Their Families

The chain just launched a partnership with Salish Matter, who makes YouTube videos for an audience of 37.6 million and runs a teen skincare brand.

·New York, United States
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Marketing DiveMarketing Dive
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Restaurant DiveRestaurant Dive
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Chipotle broadens Gen Alpha marketing with Salish Matter collab

A partnership with the 16-year-old YouTube and TikTok star marks the first time the brand has brought a custom creator order to its Kid’s Meal.

Read Full Article
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Marketing Dive broke the news on Wednesday, August 19, 2026.
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