U.S. Travelers Are Cutting Back on Summer Europe Trips — but Chinese Tourists Are Making ...
- U.S. travelers are scaling back their summer Europe trips in 2025 amid rising costs and political concerns, while Chinese tourists increase bookings.
- This reduction follows higher prices, an unwelcoming U.S. political climate, and stricter visa enforcement that have lowered American travel enthusiasm and led to cancellations.
- Meanwhile, Europe reports a 32% jump in summer rental reservations from Canadians and rising interest from Chinese tourists, who plan trips in record numbers despite more limited budgets.
- The European Travel Commission surveyed 7,100 travelers and found 72% of Chinese respondents plan European trips in 2025, up 10% from 2024, while only a third of Americans plan similar journeys.
- These patterns suggest a shifting tourism landscape, with China revitalizing European travel demand even as U.S. visitor numbers decline, signaling economic and geopolitical effects on global tourism flows.
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Tourists are cancelling trips to the US — here’s how this could affect its economy
The United States is one of the top three most visited countries in the world. The big draw cards – cities such as San Francisco, New York and Chicago and national parks such as Yosemite – have attracted international tourists for decades. This combined with its role as a global business powerhouse meant it had 66.5 million visitors in 2023 – and the 2024 figure is expected to be higher still.
American tourists are likely to reduce their trips to Europe this summer, but Chinese travelers are more than making up for it, according to a study published today by the European Travel Commission.
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