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Chinese Sellers Anticipate Slim Profits Despite Major Black Friday Deals
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Chinese Sellers Anticipate Slim Profits Despite Major Black Friday Deals
Most international e-commerce platforms have begun their Black Friday sales—an annual shopping event that takes place the day after Thanksgiving in the U.S. and signals the start of the holiday shopping season. However, many Chinese merchants are expected to see narrower profit margins this year because the discounts are “too deep,” according to several sellers. Many stores are concerned they won’t meet their sales goals for this year’s Black Fr…
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