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Chinese meat traders roll out Brazil’s first deforestation-free beef certification
The Beef on Track system will let participating firms verify supply chains and sell zero-deforestation labeled beef in China.
- Chinese meat traders have started buying Brazilian beef certified as deforestation-free under a new agreement.
- Imaflora, an agriculture and conservation group, issues the Beef on Track certification, which is the first for Brazilian beef.
- The Tianjin Meat Association plans to buy at least 50,000 tons of this certified beef in the coming year.
- Brazil produces about 20% of the world's beef, making it the largest global beef producer.
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Chinese meat traders roll out Brazil’s first deforestation-free beef certification
Chinese beef traders have begun implementing a certified deforestation-free beef from Brazil. This agreement, implemented Wednesday, is the first of its kind for Brazilian beef.
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