US EditionChina's GWM Targets 300,000 Annual Production with First Europe Car Plant
Great Wall Motor aims to build 300,000 vehicles annually by 2029 in Europe to boost sales and expand overseas amid a 41% drop in EV registrations last year, Reuters reported.
- China's Great Wall Motor is targeting annual production of 300,000 vehicles in Europe by 2029 and scouting sites including Spain and Hungary for its first plant, Reuters reported.
- Facing domestic overcapacity, Great Wall Motor and other Chinese carmakers are expanding overseas, with Ora registrations falling 41% to 3,706 last year despite 453,141 overseas sales.
- Weighing labour and logistics costs, GWM says it will initially ship components for local assembly while Parker Shi said it monitors EU industrial policies and customs duties.
- GWM faces entrenched European incumbents and aggressive rivals such as BYD for market share, while Reuters reported BYD eyes Spain for expansion and executives warn the factory needs huge long‑term investment.
- GWM plans to build vehicles across conventional engines and fully electric powertrains at the planned European factory, will launch a multi‑powertrain Ora 5 compact SUV in mid‑2026 with pre‑orders from 109,800 yuan , and aims for a 1‑million overseas sales target by 2030.
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Exclusive: China's GWM targets 300,000 annual production with first Europe car plant
China's Great Wall Motor is targeting annual production of 300,000 vehicles by 2029 in Europe where it is scouting locations for its first car plant in a battle to revive flagging regional sales, a company executive said.
GWM targets 300,000 annual production with first Europe car plant
China’s Great Wall Motor is targeting annual production of 300,000 vehicles by 2029 in Europe, where it is scouting locations for its first car plant in a battle to revive flagging regional sales, a company executive said.
China's GWM targets 300,000 annual production with first Europe car plant - New Straits Times Online
BAODING: China’s Great Wall Motor is targeting annual production of 300,000 vehicles by 2029 in Europe where it is scouting locations for its first car plant in a battle to revive flagging regional sales, a company executive said.
The Austrian Magna Graz plant will produce the Chinese electric SUV GAC Aion V. The Chinese company will thus avoid European tariffs, while the Austrian company gains another important customer.
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