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Entrepreneur Earns ₹14 Lakh a Month with Itch-Scratching Service: ‘It’s in Great Demand’

  • Zhang Xiaoqiao, a 32-year-old entrepreneur from China, started Suma, a professional itch-scratching service where trained staff scratch customers' backs for 300 yuan an hour to help them relax and relieve stress.
  • The two Suma outlets in Shenzhen generate about 100,000 yuan monthly in revenue and have reached the break-even point.
  • Zhang developed the service himself after being inspired by a social media video and his childhood memories, aiming to establish itch-scratching as a recognized profession.
  • Zhang plans to expand Suma to 100 outlets across China, driven by strong demand in first-tier cities where people experience high stress.
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Lean Right

Can you earn money by scratching people's bodies? With this idea in mind, a man in China opened a unique shop. He's making a good income by scratching people's skin. He's earning so much that he's opened another itching shop.

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South China Morning Post broke the news in Hong Kong, Hong Kong on Thursday, September 3, 2026.
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