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Chinese car brands poaching big-name executives from rivals
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Chinese car brands poaching big-name executives from rivals
A former Honda boss has joined BYD to lead its sales growth plans, following GWM’s poaching of Hyundai Australia’s COO earlier this year. BYD is the latest Chinese car brand in Australia to recruit a former executive from a major marque, signalling its commitment to the local car market and intent to become a household name. Stephen Collins has been confirmed as BYD Australia’s new Chief Operating Officer, taking the reins as the brand transiti…
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