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Europe loses hold on American tourists, woos Chinese, Indian travellers, survey shows
Chinese tourist arrivals to Europe are expected to rise by 28% and Indian arrivals by 9%, offsetting slower 4.2% growth from American travelers, European Travel Commission says.
- On Wednesday the European Travel Commission survey found Chinese and Indian tourists will offset slower US growth, with international arrivals set to rise 6.2% this year.
- Recent aviation intelligence indicates Cirium data show bookings from Europe to the U.S. fell 14.2% and from the U.S. to Europe slid 7.3% between October 7 and the end of January.
- Travel spending in Europe rose 9.7% in 2025, with long‑haul travellers focusing on higher‑value experiences to keep the market steady.
- Europe's carriers including Lufthansa and Air France‑KLM report rising premium bookings while transatlantic economy cabin bookings have fallen, with Air France‑KLM set to report 2025 results on Thursday.
- Looking to Asian markets, forecasts show Chinese arrivals are set to rise 4.2% and Indian arrivals 9%, said Miguel Sanz, head of the European Travel Commission.
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Europe taps China, India as US tourist growth slows
Europe’s tourism industry is experiencing a shift. Growth from American tourists is slowing. At the same time, visitors from China and India are rising rapidly. A new survey by the European Travel Commission shows that overall international arrivals to Europe are expected to increase by 6.2% in 2026. However, the surge from the United States, which has been a major driver of European tourism since the pandemic, is cooling. Americans are travelin…
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